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What is Service Quality Analysis for Business Students about?

- The study examined the importance of service attributes and the performance of lecturers from the perspective of business students in Pakistan using the SERVQUAL model. - Students rated assurance as the most important dimension but found reliability to be the least important. Performance was lowest for responsiveness. - For all attributes, students rated importance higher than performance, indicating there is room for improvement in how lecturers deliver services. Two attributes in particular - ease o

Author

olodum80

Language

EN