About this document
Cognitive Dissonance in Consumer Behavior by jonas2000.juveloe is a document available to read on EtoBox.
The article examines the effects of cognitive dissonance on consumer buying behavior, highlighting that higher purchase involvement leads to lower dissonance levels. It posits that consumers experience more dissonance when purchasing luxury items compared to fast-moving consumer goods (FMCG). The study
- Author
- jonas2000.juveloe
- Language
- EN