Can I read Strategic Writing : Multimedia Writing for Public Relations, Advertising and More on EtoBox?

Strategic Writing : Multimedia Writing for Public Relations, Advertising and More by Angie Hendershot; Lisa Loewen; Charles Marsh; David W. Guth; Bonnie Poovey Short is a business book available to read on EtoBox.

What is Strategic Writing : Multimedia Writing for Public Relations, Advertising and More about?

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and l

Who reads Strategic Writing : Multimedia Writing for Public Relations, Advertising and More?

Author

Angie Hendershot; Lisa Loewen; Charles Marsh; David W. Guth; Bonnie Poovey Short

Publisher

Routledge, Taylor et Francis Group

Published

2024

Language

EN

ISBN

9781003846468

Category

business

Subjects

Business, Literary Fiction, Language Learning

Rating

4.4 / 5 (174 ratings)

Updated

2026-03-14