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Rationale Document by tanisha.goyalUGTBM2028 is a document available to read on EtoBox.
What is Rationale Document about?
The document justifies a hybrid strategy of 60% Direct-to-Consumer (D2C) and 40% Quick Commerce (QC) to balance brand control and customer acquisition costs. It outlines a migration plan to convert QC customers to D2C, leveraging incentives like discounts and loyalty points. Additionally, it compares the lifetime value (LTV) of D2C and QC customers, highlighting the importance of QC for initial trials while emphasizing D2C for long-term retention and higher margins.
- Author
- tanisha.goyalUGTBM2028
- Language
- EN