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What is Five Values Influencing Consumer Choice about?
The document summarizes Sheth-Newman Gross Model of Consumption Values, which identifies 5 values that influence consumer choice behavior: functional value, social value, emotional value, epistemic value, and conditional value. Each value is defined. Functional value relates to the utility or performance of an item. Social value relates to the association with social groups. Emotional value is based on the feelings aroused by a product. Epistemic value satisfies curiosity and novelty seeking. Conditional va
- Author
- Ankit Verma
- Language
- EN