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Oblivia Festival Branding Insights by Daniel Nelson is a document available to read on EtoBox.

What is Oblivia Festival Branding Insights about?

Interviews were conducted with potential festival attendees to understand how they interpret the word "Oblivia" and music from Warp Records artists. The interviews found that "Oblivia" brought to mind imagery of space and black holes. The music was described as experimental electronic dance music featuring patterns and repetition. A persona was created of 24-year old Greg who is interested in photography, music, and culture. Key words like "psychedelic" and "futuristic" that appealed to Greg

Author

Daniel Nelson

Language

EN