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Cognitive Load Reduction Strategies in Questionnaire Design by Kylie Brosnan; Bettina Grün; Sara Dolnicar is a Business, Management and Accounting article available to read on EtoBox.

What is Cognitive Load Reduction Strategies in Questionnaire Design about?

Survey data quality suffers when respondents have difficulty completing complex tasks in questionnaires. Cognitive load theory informed the development of strategies for educators to reduce the cognitive load of learning tasks. We investigate whether these cognitive load reduction strategies can be used in questionnaire design to reduce task difficulty and, in so doing, improve survey data quality. We find that this is not the case and conclude that some of the traditional survey answer formats, such as grid questions, which have been criticized in the past lead to equally good data and do not frustrate respondents more than alternative formats.

Who reads Cognitive Load Reduction Strategies in Questionnaire Design?

Author

Kylie Brosnan; Bettina Grün; Sara Dolnicar

Publisher

SAGE Publications

Published

2021

Language

EN

Field

Business, Management and Accounting (Social Sciences)