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Can I read The Brand Gym : a Practical Workout for Boosting Brand and Business on EtoBox?

The Brand Gym : a Practical Workout for Boosting Brand and Business by D. Taylor, David Taylor, David S. Nichols is a business book available to read on EtoBox.

What is The Brand Gym : a Practical Workout for Boosting Brand and Business about?

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

Who reads The Brand Gym : a Practical Workout for Boosting Brand and Business?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
D. Taylor, David Taylor, David S. Nichols
Publisher
Wiley & Sons, Incorporated, John
Published
2003
Language
EN
ISBN
9780470847107
Category
business
Subjects
Marketing, Management, Business
Updated
2026-03-24

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