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Evaluating Hotel Service Quality Factors by Shreshth Sharma is a document available to read on EtoBox.
What is Evaluating Hotel Service Quality Factors about?
1. The document presents a research project that aims to investigate factors affecting customer purchase decisions regarding hotels and rank hotels based on important factors. 2. A survey will be conducted to understand customer expectations and rating of factors. Factor analysis will identify key factors while analytic hierarchy process (AHP) will determine priority of factors to rank hotels. 3. The methodology involves convenience sampling, factor analysis of survey data in SPSS to group factors, and A
- Author
- Shreshth Sharma
- Language
- EN