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Consumer Perceptions of Kera Coconut Oil by Saran M Kumar is a document available to read on EtoBox.

This study examines consumer perceptions of Kera coconut oil produced by Kerafed Ltd. The objectives are to understand consumer satisfaction, awareness, preferences, and perceptions of availability, pricing, quality, and brand image. A survey was conducted of 100 consumers in Trivandrum district using questionnaires. Key findings indicate that while consumers are aware of Kera oil due to its status as a government product, they find the price higher than competitors and availability could be improved in rur

Author

Saran M Kumar

Language

EN