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Strategic Planning in Marketing Guide by sarahaajram is a document available to read on EtoBox.
What is Strategic Planning in Marketing Guide about?
The document outlines the strategic planning process for companies, emphasizing the importance of aligning marketing strategies with organizational goals to foster customer engagement and value. It details the four steps of strategic planning: defining the mission, setting objectives, designing the business portfolio, and planning marketing strategies. Additionally, it discusses customer value-driven marketing strategies, the marketing mix, and the management of marketing efforts, including analysis, planni
- Author
- sarahaajram
- Language
- EN