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What is Understanding Consumer Buying Behavior about?

This document discusses consumer buying behavior and the research methodology used to study it. It begins with an introduction to consumer behavior and the six stages of the consumer buying process. It then discusses types of consumer buying behavior based on involvement level. The objectives of this study are to understand why customers buy particular products, identify marketing opportunities, and analyze customer expectations and preferences for local versus international products. The hypotheses is that

Author

Mohan Savade

Language

EN