About this document

Addis Ababa University, School of Commerce Marketing Management Program Unit Course Outline by FS MB is a document available to read on EtoBox.

The document provides an outline for a course on e-commerce. It discusses the learning objectives, course description, and contents of 7 chapters on topics like introduction to e-commerce, business models, payment systems, and digital marketing. It also lists the teaching methodologies, evaluation criteria, and references for the course.

Author

FS MB

Language

EN