About this document
Consumer Neuroscience for Eco Behavior by cpassis03 is a document available to read on EtoBox.
- Author
- cpassis03
- Language
- EN
Consumer Neuroscience for Eco Behavior by cpassis03 is a document available to read on EtoBox.
The document discusses a framework for applying consumer neuroscience to enhance pro-environmental behavior (PEB) change interventions. It highlights the value-behavior gap where consumers