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Strategic Management Insights and Practices by ridhi is a document available to read on EtoBox.

Here are the key points in the HUL caselet: - In 2013, Sanjiv Mehta was offered the position of CEO and MD of HUL by Unilever. - When he took over, HUL was a large and profitable company, with revenues of Rs. 28,947 crore and net profits of Rs. 4,800 crore. - However, HUL was very metro-focused in its structure and approach. - Nimbler regional competitors like Patanjali were emerging and posing a threat. - Other regional players like Wagh Bakri Tea, Balaji Wafers, Manpasand Beverages and Ghadi Deter

Author

ridhi

Language

EN