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What is Impact of Price and Delivery on Repeat Purchases about?

This document discusses a study that examines how perceived price and delivery quality influence repeat purchase intention for online shoppers in Vietnam. The study collected survey responses from 791 consumers who had previously purchased from the same online store. It analyzes the data using partial least squares modeling to evaluate how perceived price and delivery quality affect perceived value, customer satisfaction, and ultimately repeat purchase intention. The results show that delivery quality and p

Author

Prasetyo Hartanto

Language

EN