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What is Understanding Qualitative vs Quantitative Research about?

This presentation provides an introduction to qualitative and quantitative primary research methods. It explains that qualitative research generally assigns words or categories to data to reflect events or perspectives, while quantitative research assigns numbers or categories to data. Both have their strengths depending on the research question. The presentation emphasizes that there is no single best type of research and the choice depends on what is most appropriate for answering the specific research qu

Author

Pancagus Sragen

Language

EN