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Understanding Individual Buying Behavior by rajneesh21 is a document available to read on EtoBox.

What is Understanding Individual Buying Behavior about?

This document summarizes a session on individual buying behavior. It discusses the four types of individual buying behavior: complex, dissonance reducing, habitual, and variety seeking. It also covers the assumptions underlying consumer decision making and asks students to reflect on a recent purchase and which buying behavior it fell under. The objective of the session is to understand types of consumer decisions, problem solving approaches, reasons for purchase and delay, and implications for marketing.

Author

rajneesh21

Language

EN