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This study explores the impact of economic incentivization on user-generated content (UGC) in local film and television production in Kenya, highlighting how social media influence and brand endorsements drive content creation. Findings indicate that economic incentives significantly enhance content quality and audience engagement, while also challenging traditional media production models. The research underscores the need for supportive policies to maximize the potential of UGC and foster collaboration be

Author

annejoypenda

Language

EN