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What is Customer Loyalty in Indian Banking Sector about?

This document outlines a study on customer loyalty in the banking and insurance sectors in India and its impact on business performance. It discusses the objectives of measuring customer loyalty and examining the relationships between loyalty and business performance, and between antecedents (customer satisfaction, commitment, trust, image) and consequences (word-of-mouth, repurchase intention, price premium, share of wallet) of loyalty. The document also presents two hypotheses on the relationship between

Author

Shubham Matkar

Language

EN