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Karan Mahajan, who has been in the Kashmiri handicraft business since 1962, started specializing in nakashi carving in 2014. His store offers a variety of handmade and machine-made Kashmiri products, catering to all age groups, with a focus on unique designs that are exclusive to his shop. He emphasizes the importance of fair pricing and quality to attract both local and foreign customers, while also discussing the potential for online sales and marketing strategies to reach a younger audience.
- Author
- ipm24043
- Language
- EN