About this document
Marketing Strategy and Shareholder Value by Grace Minerva Dirige is a document available to read on EtoBox.
This document summarizes a research paper that examines the relationship between marketing strategy, customer satisfaction, financial performance, and shareholder value. The research uses surveys of marketing managers and customers in Jordanian companies as well as financial data. The results indicate that internal and external marketing orientations positively influence marketing strategy components like product, price, promotion, and distribution strategies. These strategies positively impact customer sat
- Author
- Grace Minerva Dirige
- Language
- EN