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What is Marketing Communication Strategies Explained about?
This document discusses promotion strategies for hospitality companies. It covers informing customers about offers to raise awareness, persuading customers to purchase by offering incentives, and building relationships through communication strategies like mailing lists. The communication process involves defining an audience, developing a message to grab attention and encourage action, and selecting personal or non-personal channels like advertising, public relations, direct marketing or sales promotions.
- Author
- Odonkor Nicholas
- Language
- EN