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What is MBA Marketing Management Midterm Exam about?

The document outlines a midterm exam for an MBA program at the Arab Academy for Science, Technology and Maritime Transport, focusing on creating a 1-year marketing plan. Students are required to conduct an organizational audit, analyze internal and external environments, perform a SWOT analysis, and develop marketing objectives to support growth or sustain market position. The exam emphasizes the justification of the marketing plan in relation to the organization

Author

nermeen mamdouh

Language

EN