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What is Waterproof Hooded Backpack for Students about?

This document presents an entrepreneurship project for the manufacturing and marketing of waterproof hooded backpacks aimed at students in Ibarra, Ecuador. The project includes a market analysis, a description of the company, its mission, vision, and objectives, the product and its distribution, promotion and pricing, as well as the production processes and organization of the company. The general objective is to develop a new venture by applying knowledge of marketing and business management.

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ScribdTranslations

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EN