About this document
Capstone by Jhayan Luna is a document available to read on EtoBox.
The document discusses the biography and career of Joel Santos Cruz, founder and CEO of Aficionado Germany Perfume. It details how he started in the apparel business but pivoted to perfume making after encountering difficulties. It describes how he built Aficionado Germany Perfume into a dominant brand in the Philippine fragrance retail market with over 500 stores, and also discusses his philanthropic efforts.
- Author
- Jhayan Luna
- Language
- EN