Can I read Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic) on EtoBox?

Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic) by Hwang, Tim, author is a business book available to read on EtoBox.

What is Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic) about?

From FSGO x Logic : a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis , Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising-the beating heart of the internet-is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself-much like subprime mortgages-is wildly misrepresented. And if online advertising goes belly-up, the internet-and its free services-will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best in

Who reads Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)?

Author

Hwang, Tim, author

Publisher

New York: FSG Originals x Logic, Farrar, Straus and Giroux

Published

2020

Language

EN

ISBN

9780374538651

Category

business

Subjects

Business, Marketing

Rating

4.1 / 5 (165 ratings)

Updated

2026-03-14