About this document
CH 1 by monimshahriarrifat is a document available to read on EtoBox.
The document defines marketing as an organizational function focused on creating and delivering value to customers while managing relationships. It outlines marketing management as the art of targeting markets and enhancing customer value. Additionally, it discusses various marketing concepts, customer markets, and the importance of internal and performance marketing.
- Author
- monimshahriarrifat
- Language
- EN