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Marketing: Delivering Customer Value by Anthony Clemons is a document available to read on EtoBox.

What is Marketing: Delivering Customer Value about?

Chapter 1 introduces the fundamental concepts of marketing, emphasizing the delivery of customer value at a profit and the importance of understanding customer needs, wants, and demands. It discusses the evolution of marketing from a focus on selling to building long-term relationships and highlights key challenges in the modern marketing landscape, including globalization, ethical considerations, and technological advancements. The chapter outlines various marketing management philosophies and stresses the

Author

Anthony Clemons

Language

EN