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What is Field Study Report about?

The document provides an overview of the chocolate industry in India. It discusses three major chocolate brands - Cadbury, Amul, and Nestle. Cadbury is a British multinational company that began operations in India in 1948 and now has manufacturing facilities across India. Its top selling products in India are Dairy Milk and Bournville chocolate bars. The dairy milk brand focuses on emotional advertisements. The chocolate industry in India is growing as Indians prefer gifting chocolates over traditional Ind

Author

tasneem subhan

Language

EN