About this document
Service Marketing Triangle in Hospitals by Aakansha Pahlajani is a document available to read on EtoBox.
The document discusses service marketing in the hospital industry using two frameworks: the service marketing triangle and the GAP model. The service marketing triangle shows the three interlinked groups - customers, service providers, and the company - that work together to develop, promote, and deliver satisfactory service. It involves external, internal, and interactive marketing. The GAP model identifies four potential gaps within a service organization that can lead to unmet customer expectations:
- Author
- Aakansha Pahlajani
- Language
- EN