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Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty by Craig Terrill and Arthur Middlebrooks is a nonfiction available to read on EtoBox.

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Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different direction from competitors by addressing new, intense, and unmet customer needs Put people back into the equation, not just automate and reengineer to increase operational efficiency Find ways to move away from the parity battles (i.e., fights over the perceived equality of the same type of service from different companies) in their particular industry Offering a detailed, comprehensive plan, the authors employ examples drawn from a wide selection of recognizable service companies, such as Southwest Airlines, Dominos Pizza, Pizza Hut, Taco Bell, Fed Ex, Home Depot, IBM, Marriott Hotels, MiniMaids, and more. The result is a highly effective practitioner's guide that includes best practices and case studies. Praise for Ma

Who reads Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty?

Author

Craig Terrill and Arthur Middlebrooks

Publisher

McGraw-Hill School Education Group

Published

1999

Language

EN

ISBN

9780585106724

Category

nonfiction

Subjects

Marketing, Business, Management