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Advancing Higher Education : New Strategies for Fundraising, Philanthropy, and Engagement by Michael J. Worth; Matthew T. Lambert is a book available to read on EtoBox.

What is Advancing Higher Education : New Strategies for Fundraising, Philanthropy, and Engagement about?

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: "What is working now?" "Where are we going?" "What will the future of advancement look like? The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance." This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world. Following an introduction, this book contains the following chapters: (1) The Present and Future of Higher Education (Matthew T. Lambert); (2) History and Growth of Institutional Advancement (Michael J. Worth); (3) Strategy as the Foundation for Advancement (Darrow Zeidenstein); (4) Marketing and Communicatio

Author

Michael J. Worth; Matthew T. Lambert

Publisher

Rowman & Littlefield Publishers, Inc. 15200 NBN Way, P.O. Box 191, Blue Ridge Summit, PA 17214-0191. Tel: 800-462-6420; Fax: 800-338-4550; e-mail: [email protected]; Web site: http://rowman.com/RLPublishers

Published

2019

Language

EN

ISBN

9781475845037

Subjects

Education, Management