Can I read Customer Knowledge Management at Starbucks on EtoBox?

Customer Knowledge Management at Starbucks by jendralalicia is a document available to read on EtoBox.

What is Customer Knowledge Management at Starbucks about?

This document summarizes a research paper about how Starbucks uses social media for customer knowledge management. It finds that Starbucks uses a wide range of social media tools effectively for branding, marketing and transforming passive customers into active contributors of innovation. Starbucks also uses strategies to encourage knowledge sharing and engagement on social media. While limited to the data collection period, the lessons suggest social media can support customer knowledge management for trad

Author

jendralalicia

Language

EN