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Understanding Consumer Needs and Motivation by Sachu Kurien Mathew is a document available to read on EtoBox.

What is Understanding Consumer Needs and Motivation about?

The document discusses consumer needs, motivation, and perception from a marketing perspective. It states that understanding consumer needs and motivating factors is essential for companies to identify and satisfy unmet needs better than competitors. It describes different types of needs, how they motivate consumer behavior, and factors that influence consumer perception, including expectations, product positioning, and price perception.

Author

Sachu Kurien Mathew

Language

EN