Opening book details…
About this Psychology article
When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity by Gladstone, Joe J. (author);Garbinsky, Emily N. (author);Matz, Sandra C. (author) is a Psychology article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Psychology.
- Author
- Gladstone, Joe J. (author);Garbinsky, Emily N. (author);Matz, Sandra C. (author)
- Publisher
- SAGE Publications
- Published
- 2022
- Field
- Psychology (Social Sciences)