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About this Business, Management and Accounting article
Image feedback effects of brand extensions: Evidence from a longitudinal field study by Franziska Völckner, Henrik Sattler and Gwen Kaufmann is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Franziska Völckner, Henrik Sattler and Gwen Kaufmann
- Publisher
- Springer US; Springer-Verlag; Kluwer Academic Publishers; Springer Science and Business Media LLC; Society for Mining, Metallurgy and Exploration Inc. (ISSN 0923-0645)
- Published
- 2008
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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