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Marketing Mix Impact on Campus Brand Purchases by Kaima Aulia is a document available to read on EtoBox.

What is Marketing Mix Impact on Campus Brand Purchases about?

1) The document discusses a study on the effect of marketing mix factors (product, price, promotion, service, and location) on purchase decisions at minimarkets with campus brands in Banyumas Regency, Indonesia. 2) A survey was conducted of 100 consumers aged over 17 at five minimarkets with campus brands. Multiple linear regression analysis found that the marketing mix factors simultaneously determined purchase decisions, with 54.3% influence. 3) Individually, product and location positively and signif

Author

Kaima Aulia

Language

EN