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Understanding Social Marketing Concepts by ilma parveen is a document available to read on EtoBox.
What is Understanding Social Marketing Concepts about?
This document provides an overview of social marketing. It begins by defining social marketing as the application of marketing principles and techniques to promote social good rather than personal profit. The document then differentiates social marketing from commercial marketing, noting that social marketing seeks to benefit the target audience and society rather than financially benefit the marketer. Finally, the document discusses how some key marketing concepts like customer orientation, market research
- Author
- ilma parveen
- Language
- EN