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Can I read Strategic Advertising : a Practitioner's Handbook on EtoBox?
Strategic Advertising : a Practitioner's Handbook by Judith Corstjens is a book available to read on EtoBox.
What is Strategic Advertising : a Practitioner's Handbook about?
This handbook is aimed at all executives involved in the planning stages of advertising. The author demonstrates how to apply the many existing techniques and theories needed to develop a planning approach, such as writing a creative brief, assessing the effectiveness and success of advertising.
- Author
- Judith Corstjens
- Publisher
- Heinemann Professional Publishing
- Published
- 1990
- Language
- EN
- ISBN
- 9780893973629
- Subjects
- Management, Business
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