Can I read Understanding Consumer Buying Behavior on EtoBox?
Understanding Consumer Buying Behavior by niraj is a document available to read on EtoBox.
What is Understanding Consumer Buying Behavior about?
The document discusses consumer buying behavior and the consumer decision-making process. It describes the consumer decision process as having 6 steps: 1) need recognition 2) information search 3) evaluation of alternatives 4) purchase decision 5) post-purchase behavior 6) factors influencing consumer behavior such as cultural, social, personal, and psychological factors. The central question for marketers is how consumers respond to different marketing efforts.
- Author
- niraj
- Language
- EN