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Customer-Centric Product-Market Analysis by Azhar Hossain is a document available to read on EtoBox.

What is Customer-Centric Product-Market Analysis about?

This 12-page article from The Journal of Marketing compares and contrasts various analytical methods used to identify the boundaries of complex product-markets. These methods are based on customer behavior or judgments. The article evaluates the methods based on whether they are consistent with the conceptual definition of a product-market and their ability to provide diagnostic insights into customer preferences.

Author

Azhar Hossain

Language

EN