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The purpose of this study is to determine whether cultural, social, personal and psychological factors have a positive and significant effect also simultaneously on rice purchasing decisions and which consumer behavior factors have the most influence on rice purchasing decisions.This research was conducted in January 2022 and carried out on rice sellers. The respondents in this study were 55 rice buyers. This research uses accidental sampling method. Accidental sampling is a technique of determi

Author

Mamta Agarwal

Language

EN