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What is Brand Management Insights and Strategies about?

This document provides a list of 14 references from various sources such as academic journals, books, company websites and profiles that relate to topics around global branding, marketing, and the company Starbucks. The references include articles from Business Week and the European Journal of Social Sciences, as well as books on global marketing, branding in Asia, and strategic marketing cases in Asia. Company sources listed include the Starbucks website and corporate profile and timeline.

Author

Crab Little

Language

EN