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About this Business, Management and Accounting article
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media by Ilhan, Behice Ece; Kübler, Raoul V.; Pauwels, Koen H. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Ilhan, Behice Ece; Kübler, Raoul V.; Pauwels, Koen H.
- Publisher
- John Wiley and Sons; Elsevier ; Elsevier Inc.; Elsevier BV (ISSN 1094-9968)
- Published
- 2018
- Field
- Business, Management and Accounting (Social Sciences)
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