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What is Global Market Entry and Expansion Strategies about?

Global Marketing Management Chapter 8 discusses entry and expansion strategies for international business. It covers criteria for selecting foreign markets, different modes of entry such as exporting, licensing, franchising, and wholly owned subsidiaries. Exporting involves direct sales to overseas markets and progresses through developmental stages from unwilling to export to pursuing global opportunities. Non-exporting options include licensing intellectual property or providing turnkey operations through

Author

Srishti Shrestha

Language

EN