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About this Business, Management and Accounting article
So fun! How fun brand names affect forgiveness of hedonic and utilitarian products by Rathee, Shelly (author);Masters, Tamara M. (author);Yu-Buck, Grace F. (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Rathee, Shelly (author);Masters, Tamara M. (author);Yu-Buck, Grace F. (author)
- Publisher
- Elsevier BV
- Published
- 2022
- Field
- Business, Management and Accounting (Social Sciences)
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