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Service Quality and Profitability Insights by dirgahayuputito is a document available to read on EtoBox.

What is Service Quality and Profitability Insights about?

The article examines the complex relationship between service quality and profitability, highlighting that investments in service quality do not directly translate to profits due to various influencing factors. It synthesizes existing research, categorizing findings into direct effects, offensive and defensive effects, customer profitability, and key service drivers. The author emphasizes the need for further validation of these relationships and a deeper understanding of the variables at play.

Author
dirgahayuputito
Language
EN