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Packaged Pleasures : How Technology and Marketing Revolutionized Desire by Gary S. Cross, Robert N. Proctor, Robert Proctor is a nonfiction available to read on EtoBox.

What is Packaged Pleasures : How Technology and Marketing Revolutionized Desire about?

From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience.  Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience.  In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch.  New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health.  Mechanically rolled cigarettes entered the market and quickly addicted millions.  And many other

Who reads Packaged Pleasures : How Technology and Marketing Revolutionized Desire?

Author

Gary S. Cross, Robert N. Proctor, Robert Proctor

Publisher

The University of Chicago Press

Published

2014

Language

EN

ISBN

9780226121277

Category

nonfiction

Subjects

History, Management, Marketing

Rating

3.75 / 5 (15 ratings)

Updated

2026-03-14