Can I read Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series) on EtoBox?

Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series) by Patti J Shock; John T Bowen; John M Stefanelli; John Wiley & Sons is a book available to read on EtoBox.

What is Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series) about?

<p>&quot;Resourceful companies have these strategies and tactics in place, and the entrepreneur would be well served to employ them from the start.&quot;<BR>&#151;Bill Allen, Chief Executive Officer, Fleming&#146;s Prime Steakhouse &amp; Wine Bar and Roy&#146;s Restaurants <P>&quot;The authors have done a great job of encapsulating . . . the ideas, issues, and &#145;how-tos&#146; in order to develop and maintain a marketing campaign that has a high return on investment to the foodservice operator.&quot;<BR> &#151;Rob Grimes, Chairman, Accuvia <P>&quot;It flows beautifully and brilliantly and avoids . . . the obfuscations that litter so many books . . . in the industry.&quot;<BR> &#151;Stephen Michaelides, President, Words, Ink., former editor of Restaurant Hospitality <P>Restaurant Marketing for Owners and Managers provides a concise treatment of how to use marketing to create a successful restaurant. Helpful in the day-to-day operations of every restaurant, this practical guide&#58; <UL> <LI>Ties theory to practice, complete with tools for implementation</LI> <LI>Discusses how to develop a menu based on a restaurant&#146;s location and design</LI> <LI>Illustrates how to create a m

Author

Patti J Shock; John T Bowen; John M Stefanelli; John Wiley & Sons

Publisher

John Wiley & Sons, Incorporated

Published

2004

Language

EN

ISBN

9780471226277

Subjects

Cooking

Updated

2026-03-24